TOPIC: Marketing Ideas

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).

I wanted to interject and post the purchasing decision process.  Just a FYI thing.

I) Problem recognition: Perceiving a need
II) Information search: Seeking value
III) Evaluation of alternatives: Assessing value
IV) Purchase decision: Buying value
V) Post purchase behavior: Value in consumption or use

17.  Blog and add realtors to your list of inclusions.
18.  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.

20.  Flyer on grocery store bulletin boards

1) Most of us have websites.  So how can we get our sites in front of all those clients (other than SEO)?
2) I have been thinking of offering termite inspections as a one stop shop for Realtors!
3) IR scans without the home inspections may be one way to entice Realtors
4) TV and Radio ads may work (but are costly).
5) I thought if you travel around with your IR gun, play with it in front of people, and give them your business card.
6) Get a booth at small festivals and charge $10 or so for taking peoples pics with the IR gun and print it out for them.  Then hand them your business info too.
7) Advertise with Angie's list
8 ) Join a networking group like BNI
9) Monthly or weekly newsletters
10) Open houses
11) Join your local chamber of commerce
12) Vehicle signs
13) Mailing post cards
14) attach large banner to vehicle and sit on a popular corner for a day.
15) Do pre-sale inspections for free, leave 30 copies of your report on the counter for potential buyers to pick up and look at the great report. These buyers will need inspectors and now have your report. Make sure to call the owner to see if they have run out.
16) Advertise to Realtors one free inspection for every 10 you do for them (could do this on a monthly basis too, count resets every month).
17)  Blog and add Realtors to your list of inclusions.
18)  Have a small flyer done up with logo and website address and distribute them to every realtor mail box in your service area.  In my case, that would be over 20,000...
19) Put flyer's on houses with for sale signs in the yard.
20.  Flyer on grocery store bulletin boards