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TOPIC: Marketing Ideas

Re: Marketing Ideas 14 years 3 months ago #26717

Going very good.  I've been super busy doing both the inspections and real estate.  Keeps me occupied for sure!!!  lol  How are things in your neck of the woods?  Email me to respond. We don't want to send tons of emails to everyone!  lol

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Re: Marketing Ideas 14 years 3 months ago #27336

I think we will all agree that the HIP reports are the most proffessional lookig reports in the industry so why not use the reports as a marketing tool. I can tell you it works, i just wish i would have thought of this myself.
As part of my inspection service i provide the client with a bound hard copy of the inspection report as well as the e-mailed version. I use a 3 ring binder and insert the pages of the report into clear page protectors with the cover page of the report inserted into the clear cover of the binder.


I have been doing this myself. The first time buyers especially love this. I include a copy of the report, Ben Gromicko's home maintenance book, other safety info. (smokes, pools, paint, child safety, etc.) and "refer a friend" business cards. Takes a little time and costs about $10, but I think its very professional and shows not only your client, but realtors too, just how committed you are to them. 

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Re: Marketing Ideas 14 years 3 months ago #27339

  • James Levy
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I do something similar, but I can't put a 45 page report into page protectors.

How do you present the report in the binder, print on site?

I give the client the binder sans report, and then show them the spot where it would go. I also give the book, articles, agreement and the warranty

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Home and commercial Inspections in Medford, Mount Laurel, Cherry Hill, Voorhees, Marlton NJ, and the surrounding areas.

Re: Marketing Ideas 14 years 3 months ago #27341

I do something similar, but I can't put a 45 page report into page protectors.

How do you present the report in the binder, print on site?

I give the client the binder sans report, and then show them the spot where it would go. I also give the book, articles, agreement and the warranty


I do the same as Drew as he stated.

I make it an option for my client if they want the report binder package. I used to spend to much time on the binder and now it is simplified and only takes 5 minutes to prepare.

Most clients like the binder package. The ones looking for a lower price or maybe a person that is organized or even a trades person may not need.

If a radon test or WDI inspections are added I include relevant material.
I have been meaning to add this to my website as not that many inspectors include a nice package and the perspective clients need to know, this may be the difference in booking an online client.

I guess I need to get to that, along with Craigslist, Facebook.  If only this darn backup would finish already. 3 hours and still not done.

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Re: Marketing Ideas 14 years 3 months ago #27364

I do the same with the binder with a NACHI home owners handbook. Clients love it as well as the agents. I drop mine of at the agents office within a day or two. It give me the change to meet other agents and leave fliers.

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Re: Marketing Ideas 14 years 3 months ago #27365

  • James Levy
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I do the same with the binder with a NACHI home owners handbook. Clients love it as well as the agents. I drop mine of at the agents office within a day or two. It give me the change to meet other agents and leave fliers.

I want to understand. You drop off a binder with a clients report in it at the agents office.

Do you email a report to the clients when the inspection is done?

In NJ we are not permitted to give the report to anyone but the client without the clients permission. When I inspect in PA, there is a law that all interested parties can get a copy of the report. I would be pissed if the inspector dropped my report off at the office and didn't deliver to me first. I was wondering if that was the case.

When I go to an agents office, I make up a complete report binder with a sample in it for the office to keep. The agents do show clients what they will get from me.

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Home and commercial Inspections in Medford, Mount Laurel, Cherry Hill, Voorhees, Marlton NJ, and the surrounding areas.
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