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TOPIC: HIP as a marketing tool

Re: HIP as a marketing tool 15 years 6 months ago #3899

So, people call for an inspection, you ask where the house is, and they say, "Let's see, just under the knuckle of the index finger..."?  How do you zoom in for highways and streets?  Oh, I got it!  You turn the hand over!?

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Jay Markanich Real Estate Inspections, LLC
Based in Bristow, serving all of Northern Virginia
www.jaymarinspect.com
Northern Virginia Home Inspector
Festina Lente - Make Haste Slowly

Re: HIP as a marketing tool 15 years 6 months ago #3925

Received this email this morning from a client. First time home buyer, broker told Her a HI would cost $100 - $300 (2000 sq ft home 3 car unattached garage)* I had about a 10 minute conversation with her, and used the sales technique I posted above and told her I would do it for $400. I know full well I am at least $100 over my closest competitor, who uses "da clipboard  method"

Hi Mike-

Your report is very impressive. I would like to schedule the inspection for Tuesday, 1 pm works fine for me.  I will also let <real estate agent> know the time and day.  Email me the agreement and I will return it to you however you request.

thank you.

Won-over client



Jay, mostly I use Google maps, anyone who has lived in MI for more than a year is used to "Drawing" maps on their hand:)

*Note, how is it that brokers can dictate what I should get, but I cant dictate what they should get?

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Re: HIP as a marketing tool 15 years 6 months ago #3927

Verrrry Nice :) $100, wow! That's some nerve. Make sure to tell the client the agent's only taking .5% now.

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Dominic Maricic
Home Inspector Pro Home Inspection Software - CEO

Re: HIP as a marketing tool 15 years 6 months ago #3933

I know Mike...  my joke as turn the hand over, fingerprints, road maps, etc...  as good as Google...

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Jay Markanich Real Estate Inspections, LLC
Based in Bristow, serving all of Northern Virginia
www.jaymarinspect.com
Northern Virginia Home Inspector
Festina Lente - Make Haste Slowly
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