TOPIC: Link exchange

First thing I do when I get a Link Exchange request, is go to the site and look for my link. If I can't (easily) find it, neither can a potential client (think out-of-state clients here). I use links for all they're worth... not just SEO! If I can't find the link, I request clearification from the requester. Depending on the reply, I may or not participate in an exchange with that person. That is MY choice as the site owner!

Remember guys... this is your website. You need to take control of what goes on it. In particular, the QUALITY of the link. I am very specific as to how I want links to appear on my site(s), and the information that I use to build the links. This is VERY important for guys that have MULTIPLE ADDRESSES! I will not fill my link page with 8 links to the same company using all the same information (but different addresses). If you do not provide a UNIQUE site and link content for EACH ADDRESS, I will not create a link for it/them.

Also... remember... every few months (quarterly, at least) take the time to check your links!!! Go down the list and make sure they... 1) WORK, and... 2) you can find YOUR'S on the other site. If not, DELETE IT.

Bad SEO is worse than NO SEO!!!

Listen to Jeffrey....he knows his stuff!