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TOPIC: Google analytics

Google analytics 13 years 8 months ago #523

Is the analytic code added to each page automatically? If not how do we edit the html to add this.
Thanks,
Rick

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Rick Maday
Owl Home Inspections
Schaumburg Home Inspector

Re: Google analytics 13 years 8 months ago #524

Hi Rick,

Actually our hosting has it's own logging built in which you can see by clicking on logs on your menu. If you want to use google analytics you can do that too! Sign up with google analytics first and they will give you a piece of code to add to your site.

Then go to Blocks on your site and click Add Blocks. Call it Google Analytics, click on the Source button in the editor and paste the code that they gave you. Then save the block.

Now back on the main Blocks page go down to your Google Analytics block and click the drop down box next to it to put it into the Footer region. It could really go into any position as it's invisible to the user but it's best in the Footer as it will load last and therefore not slow down the content on the page.

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Dominic Maricic
Home Inspector Pro Home Inspection Software - CEO

Re: Google analytics 13 years 5 months ago #1553

Here's a bit more on Google Analytics and why to use it on top of our default statistics.

NOTE:: Those of you that have HIP Sites 2.0 (new site after August 2010), you only need to enter your Analytics Web Property ID that Google gives you into the Google Analytics link in the Admin menu.

A few of you have asked me about how to track what's going on with your site. How do you figure out which of your marketing tactics are working. Here's a good way.

Google Analytics is a FREE service that google offers. By inserting a small bit of code onto each page (create a Block to put the code in to) Google will tell you everything you need to know. If you are using Google Adwords then it will even integrate stats with your ads.
To get started with Google Analytics go to: www.google.com/analytics/ and sign up for an account.

Adding it to your site is IDENTICAL to the tutorial on how to add the NACHI call now button, but you're using Google code instead. Add it to a block in your footer. This tutorial is in the first web design board.


Here are some of the top things Google Analytics can tell you.
1. How your users got to your site. Did they click on a link on somebody elses sites, did they come from a search engine, did they type in your site address directly into the url. How many came from the NACHI site, how many came from another inspector who links to your site.

2. If they used a search engine, which one they used as well as what keywords they typed in to get to your site.

3. Where are your users coming from geographically. It can break down your users on a map and show how many visitors came from each state, and often where in the state they came from.

4. What page on your website visitors land on when they get to your site.

5. What page visitors leave your site on, this is useful to figure out what pages may need to be redesigned as they are scaring away potential clients.

6. What is the bounce rate of pages on your site. A 'bounce' occurs when a visitor enters the site on a page and immediately leaves without going anyhere else. A high bounce rate on your home page means you have some work to do!

7. The average time users spent on your entire site, and on each page.

8. How many visitors are visiting for the first time, how many are returning. This is helpful to see if your site is causing people to come back for a second look.

9. A Map Overlay of your website which displays your actual site with statistics about each link you have on it, showing you whats clicked on, when, and how often.

10. You can setup goals on your site and have them tracked. For example I have a goal that a visitor downloads a trial of our software, you might track someone visiting the contact us page, or submitting an inspection request via a form.

11. A Navigation summary that shows you the paths that are taken through your site. Once a visitor hits the home page, what link they click on next, then where they go from there. This helps to show the flow of your site.

12. If you have Google Adwords then you can filter all the above based on what ad was selected to cause the visitor to join the site.

13. and a whole bunch more...

Signing up for Google Analytics will take you about 5 minutes. They will give you 2-3 lines of code (javascript) that you should put in a block that will be set to appear on every page (sidebar or content sections are good). Stats will start showing up within hours.

Every piece of information I listed above can be shown in multiple ways including graphs and stats. You can filter by geographic location, you look at info for every page on the site (maybe no one stays on a certain page for more than 5 seconds, junk it). You can view over date ranges. Maybe you put an ad in a magazine last week so you only want to look at the data during the time that ad was out. You can compare that to the previous week or even the last time you put out an ad.

Best of all, it's all free!!! Why? Because Google hopes you'll like the service so much that you'll use Google Ads. But of course you don't have to. The information you get is still priceless. There is nothing better than looking at the trends of your site, seeing how site traffic is steadily increasing and bringing you more business.

I hope this is helpful!!

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Dominic Maricic
Home Inspector Pro Home Inspection Software - CEO
Last Edit: by Dominic Maricic.

Re: Google analytics 13 years 5 months ago #1560

Signing up for Google Analytics will take you about 5 minutes. They will give you 2-3 lines of code (javascript) that you should put on the bottom of EVERY one of your pages. Stats will start showing up within hours.


If you create a "block" for the code it should take 2 min 15 seconds! ;)

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Rick Maday
Owl Home Inspections
Schaumburg Home Inspector

Re: Google analytics 13 years 5 months ago #1566

Exactly, it doesn't take long at all to set up and the results from google are awesome!

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Dominic Maricic
Home Inspector Pro Home Inspection Software - CEO

Re: Google analytics 13 years 5 months ago #1713

Okay - I added the Google Analytics script at the bottom of the source code for every page in my site.  Didn't take long.  If this is NOT correct let me know and I will get back into it tonight.  Dom, you can check it to see if correct...  Very busy today, but will check in tonight after all my church stuff.  Thanks, Rick, for the tip and to Dom for letting me know how to do it.  Hope it's right!

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Jay Markanich Real Estate Inspections, LLC
Based in Bristow, serving all of Northern Virginia
www.jaymarinspect.com
Northern Virginia Home Inspector
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