I've spent the last few weeks discussing items that you should perform
on your website to increase your search engine rankings. This week I'm
going to list a few things you shouldn't do!
1. Don't copy content!! I've seen many of you who are using a
few inspection hosts that load your site with tons of content. The
problem is that they load the other inspectors site with the exact same
content. These hosts are giving you a template to get started with,
which is great. You are responsible for editing the pages and making
them your own. If you don't you're hurting your rankings. If search
engines see your exact content on other sites, then what makes you so
special that you should be ranked highly? Start editing those pages!!
2. Do not hide text on your website. Sometimes when people hear
that it's good to include your keywords on your page they load up the
bottom of their page with the names of every city within 100 miles and
make the text the same color as their page background color so that
humans can't read the text. The problem is that search engines are much
smarter now than they used to be. They check to make sure the color of
the text is not similar to the background color. If it is, you get
PENALIZED. They know you're hiding stuff. Don't do it.
3. Don't overload your page with the same keywords over and
over. Having your target keywords on your page are extremely important
to getting prospective client clients to your site. But if you go
overboard and include the words 'Home Inspector in Los Angeles' 50
times on the same page you'll get dinged for keyword 'stuffing.' Your
usage of keywords within your page needs to be realistic.
If you have any questions about these tips, let me know!