A lot of the topic discussion on report writing was the reverse of what I am doing.
Onsite vs at home, Checklist/combination vs Narrative, length of report, pics, report verbiage, ect.
The marketing stuff was decent but he seems to target realtors.
I've read some of his stuff and watched a few clips on the web, but that's about it. I haven't ever read or heard him say much about the actual inspecting or reporting, in fact he seemed to go out of his way to say that he is NOT about teaching that stuff but instead he just focuses on marketing inspectors. He clearly has a big marketing machine for his marketing seminars so he must know his stuff. I would love to hear what he said about inspecting and reporting.
I know some people will verbally whip me for this, but I don't do much marketing anymore. I have a decent presence on the web, but I just haven't needed it other marketing. I get so much referral service that doing some of the marketing stuff he and others talk about would take away time from doing inspections.
I would say the most important words in your post Dave, were: "target realtors". If that's what your market calls for to succeed, then Crow's stuff is golden.