News feeds are a great thing. They are constantly updating feeds from websites such as Google or Yahoo News. If you choose keywords related to the area you live you are added content to your site where search engines will find words like city names that people are searching for as well. You can add multiple news feeds and allow them to appear under the News Aggregator link (which you can rename to Local News or something). Because the feeds are constantly updated it keeps the search engine spiders coming back more often. The content is also interesting to your site visitors so it keeps them on your website longer. Each news feed automatically becomes a block as well which you can place into any region on your site.
An animated tutorial on the following can be viewed at
http://www.homeinspectorpro.com/Home-Inspection-Website-Tutorial/Add-a-news-feed-to-your-website.html or by going to Website Tutorials on our home page.
1. Decide what your news feed is on, for our example we will use 'Los Angeles Home Inspector' so we will be getting stories about Los Angeles Home Inspectors. This will include the city Los Angeles and the words Home Inspector on our page/site multiple times, great for search engine optimization.
2. Go to
http://news.google.com , though you can use ANY site that provides a news feed such as Yahoo News or even your local paper might have news feeds.
3. Type into the search box: "Los Angeles" "Home Inspector". I put "Home Inspector" in quotes because I want to make sure the results have the words together. Hit enter.
4. Google shows the link to the RSS feed for your search on the left side of the page. Right click on the word RSS and click on "Copy Link Location" or "Copy Shortcut" (actual words may change depending on browser).
5. Go back to your website and click on News Feeds under the Administrator menu.
6. Click Add Feed (note on this page you can even create categories for your feeds if you wanted to).
7. Give a name to your feed, and then paste (ctrl-v or right click and click paste) into the second space.
8. Change the update time to 1 day. Even if you select more often we have the script set to run once a day to update all the sites, more often wouldn't be necessary and would add a lot of load to the server.
9. Click Submit.
10. The news feed will now appear under the News Aggregator link. It will also appear on the blocks page as a separate block. You can set the block to appear in one of the regions if you'd like. I've seen a few guys add it to their left or right column, but obviously you don't need to.
All done!